About
Based in Amsterdam after two decades spent in Paris, London, and Tel Aviv, I am a design and interiors art director, stylist, and strategist.
Taking an evidence-based approach to communicate the impact of environments on health and wellbeing, a large part of my work explores how spaces, colours, material innovations, and sensory design in general influence physical and emotional wellness.
This is what ignites me. From sustainable material innovations to calm tech and neuroscience research, my goal is to help brands craft mindful, joyful, and healthful products and experiences for happy-er humans.
Expertise
Creative Direction
Trend Analysis
Concept Development
Brand Language
Photography Direction
Location Scouting
Props Sourcing
Interior Styling
Clients
Pierre Frey, Designers Guild, Caesarstone, John Lewis, House of Fraser, Debenham’s, Homesense, Sophie Conran, Howdens, IKEA, Fouquet’s Barrière, Wedgwood, AKI
Nelly Rodi, Stylus, Trendbible, WGSN, Living Etc, MILK Decoration, IDEAT, Le Journal de la Maison, Résidences Décoration, Homes & Gardens
We spend 90% of our time indoors…
The air in our interiors is 2 to 5 times more polluted than the air outside, even in cities. A number of health issues are linked to common indoor air pollutants found in furniture, paints, etc.
Our homes, communities, and surrounding environment directly affect our daily behaviors and lifestyles, and together these determine up to 80–90% of our health outcomes.
HOW DO PHYSICAL SPACES IMPACT OUR PERSONAL WELLBEING ?
Physical wellness
Building materials and interior finishes free of chemicals improve air quality and reduce the risks of physical illnesses.
Mental wellness
Our connection with nature produces feel-good hormones. Natural materials reduce stress, as well as depression and anxiety.
Spiritual wellness
From inspiring vistas to meaningful objects, allowing space to pause and reflect helps us be more present and uplifts the spirit.